Can the Smart Car Get Its Buzz Back?
Forbes
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In 2008, when gas cost $4 a gallon, the fuel-sipping Smart Fortwo looked like a smart buy. Now the quirky two-seater made by Daimler (better known for its Mercedes) looks like a fad that has run its course. After a nice start in the U.S.--24,600 vehicles in 2008--Smart sales fell 41% in 2009, the victim of a weak economy and lower gas prices. The tally was even worse in January, with sales of 278 cars, a decline of 84% from a year earlier.
Can it be revived? A big name in the auto industry, Roger Penske, is behind the car. He's the chief executive of Smart's U.S. distributor, Penske Automotive Group (PAG). In January he asked Jill Lajdziak, who ran General Motors' Saturn division for a decade, to recapture some buzz for the car.
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